LaunchPad

Case Study - Product Design

Overview

About the project

Role
UX Designer

Project Duration
5 Months

Team
Me, CEO, Marketing Lead, Product Manager

Tools
Figma, Asana

LaunchPad Prototype

Recognizing The Problem

Finding A Career Worth Pursuing

I went back home for the holidays and reconnected with old friends. Conversation after conversation, I learned that many were struggling to find a career worth pursuing. I looked into this more and found that many other young adults were feeling the same hopelessness my friends did.

Empathize

Interviewing Young Adults

I interviewed ten young adults to get a glimpse into what their goals and frustrations were when exploring careers. Here are some of the questions I asked:

  • “Tell me about your plan to choose a career.”
  • “Who have you discussed career option with?”
  • “What do you wish your school would've done to help you explore career options?”
  • “Tell me about the most difficult part of picking a career.”

Key Insights & Problem Definition

After interviewing users, I found these quotes to be insightful:

  • I want to be passionate about the career I pursue.
  • “I don’t know if I’m picking the right career to pursue.”
  • “I’m fairly young and don’t have much experience.”
  • “I want to find a career that aligns with my interests and allows me to be financially stable.”
Ideation

Finding Possible Solutions

I reframed user insights into opportunities for solutions using an ideation technique called “How Might We’s,” this ensures I’m producing solutions focused on solving the user’s frustrations and goals.

Potential Solutions

I used the “How Might We” questions as a starting point to brainstorm solutions. After exploring several ideas, I decided to move forward with three of them: career assessments, career profiles, and career stories.

Prototyping

Sketches, Wireframes, & High-Fidelity Designs

I quickly sketched out my ideas using the “Crazy 8” method then turned those sketches into wireframes. These lower fidelity designs made it easier to create the final designs.

Low fidelity to high fidelity mockups
Usability Testing

Testing The Design

I conducted five usability testing sessions. I provided them with scenarios and tasks like:

“You recently graduated high school and are looking to explore potential career paths. Find a career that interests you and pays over $60k per year.”

I observed their behavior when completing the tasks and asked questions like:

“If you were looking for your assessment results, where would you expect to find them?” and “What motivated you to click on that?”

Iterations

During the usability sessions, I discovered a few common patterns among users.

Pain Point #1: Users shied away from using the global search bar because they didn’t know what to search and were confused about what results they’d get back.

Iteration #1: Only display search bars on pages with searchable content. I also inserted text within the search bar that would give users examples of things they could find via the search.

Pain Point #2: Users didn't seem to connect with the content on careers stories. Three users commented on the lack of information on the career story page.

Iteration #2: Add a bio, career journey, and use video to answer career questions.”

I tested the updated design after making these changes and users weren’t running into these issues anymore. One user said “seeing their career journey is helpful” during the usability session.

What’s Next

My goal is to bring LaunchPad to life. I’ve been working closely with software engineers to understand the potential challenges that could arise during the development process.

Given the resources, I’d bring in a psychologist to improve and create new career assessments, a researcher to further explore the career exploration space, and a UI designer to work on our visual language.

Final Designs